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    1 I^^^^^^^^^K^^Pi^^l^fPI^W ^^^ 13^ , The...

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    £>otc$ anb £*e\xsg.

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  • Note: This text has been automatically extracted via Optical Character Recognition (OCR) software. The text has not been manually corrected and should not be relied on to be an accurate representation of the item.

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    Book Advertisements Of The

    1 to far-off cities . Those tall folios , now so much prized , are weighty , and it did not need

    many of them to fill a fifteenth-century waggon . Arrived at the town where he hoped to sell his waresthe printer or his trusted

    agent alighted at , an inn or at the house of some P ™ ~^ P ~ ¦ ¦ ¦ ~^^ p- friend ^ b ^^ ^^^ V ^^^ ~^^ p ^ —^^ r ^^^ — — ¦¦ and ™~ ¦ — unloaded — - — - - ^ - - ^_ - — _ - his —^_ - ^_~— - - __ - precious _ - »_ - ^_^_ i ^_ - - ^^~ h ~^^ b ~ ~^^~ - ^ h ^ r- ^^ T ^ fre p ^ H ^^ rv ~^^ v ^ i ^^^ g ^ p ^^ B ht ^^ pi w ""^^ . p * ^

    As soon as he was settled in his quarters he circulated through the town the advertisement of his bookswhich consisted of a list of them

    with such , notes or remarks as he deemed , needful - ; but printed on one side onl — y , like a

    handbill , so that it could be pasted against a wall or gate-post , or . stuck inside a book , or lie couldif so mindecf-write an invoice on tlie

    reverse , side . Herr , Meyer has found some of these advertisements with the printed sides I pasted into booksand writing on the side

    wliich was once blank , . In those early daysas nowimportant

    works just completed were , often announced , in separate advertisements . This was perhaps

    done in order to draw the special attention of the public to the book and its printer , and

    prevent the sale being forestalled by some quic j . k and cunning ox p irate who mig ht produce J .

    a reprint before the book-buyers in distant cities had heard of the original edition . But generally the book-printer or his agent carried

    with him more than one book , and advertised them all in one list as described . The book-printers congregating in a few

    large cities , and having to rely for the sale of their wares on their wandering agents , did not

    find the results sufficiently remunerative when compared with the competition of their fellowprinters in the same town . So many failed in

    JL m / business 4 remainders , and * at other a cheap printers price . boug In th ht is , their as in

    other trade matters , we see that ' There is nothing new under the sun , ' and thus was ,

    after a while , brought about the beginning of the Book Trade . We will now give a few examples of the

    early book-printers' advertisements : — 1 . MentelinStrassburg ( about 1469 ) .

    Advertisement , of the Summa Astensis , beg ^^^ m ins ¦¦ : " ' "Volentes ~— ¦— ¦ ¦— ^~^ ^^ " ¦ " emere ™ ¦— ¦ ¦ ^^^ ^^ - ^^ ¦ Sum - ^^* - ^^^^ ^^^^^^ p mam ^ ppi .. ^ ' ^^^ p' w ^*^ . ^ vere ^ ^^ np- ^ . ^ ppr ama vpv * k . vb p-vv

    bile vulgari V m VH , cunctorum ter summa As aspectibus tensis HI I » ¦ H I nuncupatam merito H gratiogam . ' This ,

    —^ - ^ ^— - - ~ — ~ — — - ¦ ^— - " - I ^^ " ^ — ¦ - — ^— " ^^^ ^ ^^ ^^ ^^^ ^^ " —^^ V ^^ ^^^ ^^ " ^^^^ ^^^ " ^^ " ^ " ^^ ^ PT ^^^^^ ^ P" ^ " ^ ^^ ^ P ^^ P ^^ . ^^ . ^ | p ^ p 4 ^ ^ ' is winding followed — ^^^» up — »^^ by with — i ™— a ™ ^ , w long * Veniant — ^ . ^ ^^ laudation "i ^^^^ p ^^ p 1 pp ^> . p ^ ^ p ^ ad ^ p" - ^ - ^ p- ^ p > hospicium pp ^ pnp ^ pf of - np- H ^ P ^ P" the . * ^ .. ^ P' * ^¦ p ^ p * . "" *^^ book P"P" PP zum * . ^ ^ "P >> B ippl ,

    Wilhelmuni Santreiber , et habebunt largum venditoremJ An 2 advert . Strassburg isement . of Eggestein the Bible . ( about The whole 1470 is ) .

    — —^ - — — -- — - . — ^— - — -w- ^ - ^ . r ' " *¦ p" ' v p ^ t" pp . ! "T ^ p' ppp * ^ . . ^ » ppp | . fc pipkpVB ^ ppp" w W ppp . ^ pp ^ p »»^*^^ p ^ pr ^ F too long to quote . Here is a sample : * Vir bone veni et vide quid novi conglutinacionis ,

    quia q uid uid notri artis artis subtilitat su cristianitatiiL Dtmtatiais , . quia auid . . . antia antia Collkcionata uorum uorum legis ler vero ? i » ., per q viros ¦ eleganti ¦¦ -ptp- ssimo ¦ « ¦ artium (¦ humanarum

    im-¦ ¦ punctis butoB T ^^ T — -- Begifitrata ^ " ^ ut -r ^ -r »~ - ^ ^^ ^ oonstat -r j — , — — > w - pp — -- w- —» equidem » -- p- » -p— P orani -. PJP -p- - * ^ - * p - ^ - > vp- In ppp ¦•««•> -pp rubricis - » p >« i"ip » parte kv a > pirn t ^ ^ fl »» w p »* pp " »» » pp ^ > * p *^ Tpp peroptime » > pp versiculia fc ^ p ^ aw p « ' ^ ^ p )*» | P | pV ( b » m ht # jl | p ^ < pr

    compilata litter & rum . libros Quapropter emere libet si cui veniet hurum , comparet in fornia in

    comparabi paucw , li quo appreciari * tamen aut aumma mitti huj aeribere ua fori colli in-

    -^ reque yaleret , ' CfJpr ^ T ^ Tj W-TT ^ ' *^™^*^ ' *™™ PJ « p ^ p » p- » p Ip » p » M pppMWWpipNppppIpI inV > * lnaM ~ a > MI " »~« PWPPP > PP » lPMrmMPPPM

    gins 12 thus . Ulm : ' . Volentes Johann emere Zainer libro , 1473 s subsmot ^^^ - ^ ^^ 7 , 1 ^''^^ ' ^ \« ^ A i

    periali summa ^ pa *> pA pript >^ ^^ p ^^^ ^* k Ulm cum ^ p ^ p * *^ piia i-fc ) dili ^ ¦ impressos J *^ ^ gentia a-fc m ^^ ^ bpk # L ^ ^ tali pAb veniant ^ k I ^ I litera ^ ^ L - _^_^ ^ ad ( in ^ locum opido ^ '_ h & L fa \& 7 ^**

    tacionis infra scriptum , ubi largaia venditoreih . habebunt iittueuuiit . . Rationale xvctuioiia-itj uivmorum divinorum oniciorum officinmn . » 1

    German <& c . The books titles follow of . eleven Latin and foap

    20 . Low German book advertisement of fifteenth century ¦/ beg t-i ins a 3 follows w- — : —* Here •¦ -ivic * - ' with all invited to the

    are buy undermen . a tioned mind book to buy in this Low undermentioned German . ——— If any book have

    other similar y books , may come to the * " # w tavern « Kft or VI mentioned sellerItem liem below The , and Bible ioie he shall with iii find the a gentle

    the sener Old . . and . . New me Testament x > vv . ' Herr tne ngure figures s of ' pamp - - hlet - g j ives this in the oriinal Meyer Low s

    j ^ ^— — — a - — - — — — — — — - » ^ " g f *} V m J ^ m \ J Wf German . There are other longer and more

    interesting advertisements , which are rendered still more valuable by the learned author ' s remarks

    . We have , however , no space for farther quotation or commentbut - must refer - ^_ - - ^_ - our readers

    B — _~ _ — ph - ^_ - - — —m ^ , ^_ — pa . — — 4 . ^^_ — ^ ^» " ^^— ^^ H ^ p ^ ^ H ^ pf ^ Pj ^^^ ^^ ^^ to _ the _ ^ pamphlet . ^ ^ itself ^ _ ^^ , which . ¦ ^ gives ^ , much information relative to the early book-printers ¦ 4

    — — - — - —m— - ~ - — - ^ — — ^ j — — — _ — —^ ^ p , aH H ^ « p *» IV and their productions .

    - >«

    1 I^^^^^^^^^K^^Pi^^L^Fpi^W ^^^ 13^ , The...

    1 I ^^^^^^^^^ K ^^ Pi ^^ l ^ fPI ^ W ^^^ 13 ^ , The Publishers' Circular ' ^^^ hhPI

    £>Otc$ Anb £*E\Xsg.

    £ > otc $ anb £ * e \ xsg .

    Strickland With f ' reference s ^ Queens I # 4 p > to of a paragrap Scotland 4 kH h ' and regarding

    Montalembert P ^ . ^ ^ p _ _ plps . Jp > ^ pp * .. c J ^ ^ ^^ ipp ^ W ^ b 4 ' vb ^ V *_ s * ^ Monks K ^ Ufj . ^_ ^ lp ^^ S Jb V ^ of _ Aw the . *^ ¦¦ ^^* ^ i ^ ^* West ^^ ^ ^ . ^ ^ ^ ^^ *^ p > ^ p » , « / which . * - ™ » ^ ^ ¦ ^^— re ^ * - — - cently appeared ¦ ' . ¦ P ^ and PPK ¦ was W ¦ lU afterwards ¦ ¦

    contra-— ' ^ P' ^~ ^™ ' ^ ^^ J ^ B ^^ f ** ^ " ^^^^ ^ P' ^^ P » ^ p ^^^^^ P- ^ " ' . ^ TJ ^ ' . ""— ^^ ™ ^^ ™ " ^ ^ dieted in the columns of a contemporary , Messrs . William Black wood and Sons request

    us to state that their editions of two of the work VT V / l JUk . s 0 referred J . VXVX X VyM . to W , j viz V J . £ J . » , K S _ 7 trickland 1 / 1 XVI ^ IUIIXVA ' s * - »• Monks * Q " ^/ ueens " ~ - ¦ of

    the of Scotland West / , have 'and long Mon talembert been out ' s of ' print , and that fVio + the 4- \ i £% c «¦ remainders iMitvinin / inna / consisting nnnaiafiiinr of f ~\ T some HrtTYlft OQQ odd

    volumes , have since passed out of tlieir hands . A cheaper edition of Mr . ro Thayer Tanvard ' s Life to of

    White ( General Jreneral House Urant Grant / , , has entitled entitled just been ' JFrom ^ issued m ranyaru by Messrs w . been Hodder exhausted and Stoug in hton few , the weeks first edition The work having is

    a . field similar JULVAVt > ( \ ' JU From in JL VAAJb plan Log JLJV ^ t to ^ Cabin -V «/« the V - » ' **» . author to W-T White * * *** ' s Life ^^ p > * — House pm been of Gar M Y ) ^^ of ttA

    -The which advertisement a quarter mill of ion < From copies Tanyard have to White sow .

    to House TToiira press ' ' which - before wliiriTi appears annpn the issue ra in in of our nnr the pages -naflfeS new naa edition BV gone was determined upon . The vb price is now 3 * . ow »

    m ^ v ^^ r ^ p W ^^ r *^ V ^ V ^*^^ ^^^ ^ V ^ ' ^ . ^ ^^ n ^ p ^^ av ^^^ **^ F ^^^ ^^ r «^ ^ p ^>^ H H ^ v ^» ' pp ^ b ^ ^ " »^ p ^ ^ b ^ ^^ pv »^ instead of 5 s . Lord Lord Iddesleigh Iddesleiffh '' s a Address Address to to the tne ow Students " ^ -

    Dangers of Edinburgh and Uses Unive of rsit Desultory y , on * The Reading Pleasures ,. ww ,

    Trench Trench be published . & & Co Cn . at . i in once n the tha by form form Messrs ot of . a a Kegan sm small » " " raui ~— » ' >

    book . , , * Ground A new Work book of by Economics O . S . Devas ' ) ( i au » ^ *? . ^;

    press tion — to * - Studies Social Science of Famil , g y iving Life / clmra a ContnP " < J ^ « S © samples of home life in different county

    «? A ^»*« I |/ Avl > f * Jl * V * I *« 3 A 4-1 A ** ***«* v * v— , ' ^ ' ¦ Uv . c . ' w ' ' ^ i

• Citation
  • Publishers’ Circular (1880-1890), Dec. 7, 1885, page 1312, in the Nineteenth-Century Serials Edition (2008; 2018) ncse.ac.uk/periodicals/pc/issues/tec_07121885/page/52/